Many things turn a consumer off of your website and encourage him to try a competitor’s page and products instead. They include slow loading speed and downtime, two things which are outside of the business owner’s control; or are they?
Entrepreneurs would be surprised by how much control they really have simply because detailed information about service providers is published on the internet. Choose a web host carefully; don’t automatically pick the one on top of a results list.
So Many Choices
How did it become so difficult? A decade ago, there were far fewer companies providing this service. Variation between packages was different. The number of people on the web, though astounding, was nothing like today’s wave of web-based businesses and e-commerce sales sites, not to mention blog writers. The number and types of websites in the virtual world is countless and they put a lot of pressure on servers. Technology, however, is keeping up with consumers, business owners, and their needs for speed, technology, uptime, security, and data storage.
Life on a Cloud
Could the Cloud be where your company is moving? The actual firm will still have a solid base on earth, but data and communication could be rooted in the Cloud. One benefit is that the Cloud is flexible. If a site experiences more traffic than expected (a surge), the Cloud can handle this in a way that solid state servers cannot. The SSD would crash, requiring maintenance and possibly repairs before normal service was resumed for every client sharing that server. Cloud hosting is generally inexpensive and environmentally alert individuals really like how “green” it is.
Cloud-based service does not rely on as much hardware, so there is less to go wrong technically and it is harder to vandalize a system like this too. Then again, if it is difficult to maintain the Cloud, doesn’t that make it harder to fix problems when they do arise? Some consumers simply will not trust what they cannot see and the importance of choosing the right host cannot be overstated.
Hosting on CDN
Is this website the portal to a computer game essentially? Do you show video tutorials of boxing moves or how to knit? Maybe your website provides a mixture of text and dynamic content, but the latter feature slows down loading speed. This is a common problem. Dynamic sites take longer to load and they are more prone to downtime if servers are not sufficiently backed up and maintained. Yes, you simply have to buy a package which supplies the right level of storage and appropriate bandwidth, but CDN might be simpler.
CDN or a Content Delivery Network runs off of many servers dotted around the world; edge servers also known as nodes. While SSD servers are big towers in one or two locations, edge servers are spread out. A domestic service provider has them in all the major cities and maybe a few in Europe, Asia, etc. If something happens to one server, information is re-routed through a server nearby. This reduces lag; loading time, essentially.
Open Source Option
You can hire a web design team to build an original website or go to a firm like JustHost or InMotion and design a site from templates and plug-ins offered through them. Building the page, sans plug-ins, is free. Entrepreneurs are only charged for hosting. Add management to the package and the price goes up, but some people find it’s worthwhile. They don’t have anyone on staff able to manage a website because of time commitments or lack of expertise.
Template-based sites like these sound like unprofessional DIY projects, but some of the world’s biggest corporations opted for WordPress. Numerous multi-million-dollar internet sales sites were launched using Open Source technology. With adequate security add-ons, they are inexpensive and attractive.