Businesses and blog writers tend to think the speed their page loads at is out of their control. It’s up to the web host to make it run faster or they don’t think about loading speed at all. An unexpected comment on social media, in an email, or from an SEO agency points out frustrations with speed, and suddenly, the owner of this website realizes there is a problem. Why does speed matter and how can one increase it?
Speed Is Critical
Search engines rank websites based on numerous factors and speed is one of them. If a firm’s website loads slowly, customers click but they don’t stay. There could be a virus in the system; the search engine doesn’t know, customers don’t know, and most people won’t stick around to find out. Loading speeds are frustrating and they will only become worse if one does not address the problem. It could be the end user whose internet connection is out-dated. Often, however, companies could do a better job.
Here are five tips for loading faster.
1. Choose a Host Wisely
The top way to ensure your website is loading at optimal speed is to choose hosting from a company with a proven track record of speed. Several firms boast this feature. Many say all sites are faster than the competition, something that is easy enough to prove by checking analytical data or reading what reviews have to say. Sometimes, one need only choose the right package which supplies even faster loading than usual and this could be surprisingly cheap, but only if your website is designed to maximize the benefits. If carving out time to monitor loading speed is probably out of the question, hire managed services. If a company isn’t providing what you want, don’t be afraid to hire a different firm and migrate for a faster website.
2. Sensible Website Design
Create a compact, sensible, low-tech design using one of the major Open Source templates rather than a fancy, original set-up that someone was hired to build from scratch. Although WordPress and others can get pretty fancy with add-ons, the basic setup is made to optimize speed and offer consumers easy navigation. Limit dynamic content; stick with static imagery and content wherever possible.
3. Store the Rest
A long-running site full of articles and advice can quickly become over-loaded with information that is transferred back and forth between a server and a reader every time the website is called up. Some of that information is important to the company and should be archived using caching. Cache is another word for storage. Use this wisely as a way of reducing the load on your web host.
4. Reduce Add-ons and Plug-ins
They’re fun, those pieces that extend website functionality and interactive features, but they aren’t always necessary. Did you get carried away with plug-ins and add-ons? Pare the site down, removing additions that aren’t used by readers or are unessential to their experience. There could be a frivolous video feature you added, a fancy clock, or a daily quote. Stick with analytics, caching, and other essential tools.
5. Consider CDN
The web has changed a lot, with Cloud hosting and SSD, but also CDN which got a lot of press recently. Maybe it was all the dynamic content being viewed before Christmas, but Content Delivery Networks enjoyed a lot of positive reviews. They speed things up because of the proximity of edge servers. Traditional servers are located in one or two spots, mostly hundreds or thousands of miles from customers and their websites except consumers living close to these servers. Data has to ping a long way there and back, but not if servers are set up at shorter intervals. They also balance the load better for reduced downtime.